Ducati Hypermotovoted Milan "Best of Show" Milan,15 November
Members of the MDA voted Ducati's Hypermoto as the "Best of Show" from all the new designs exhibited at the 2005 Milan EICMA. The decision was reached during an open discussion at the MDA's Designers' Night, held at the impressive venue of the Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci. The evening's events were coordinated by Filippo Corticelli and sponsored by Alias.
Predictably, the decision as to which design should receive the award was not easily reached, and cases were put for several models, from the Bimota Delirio to the Derbi Rambla scooter. But finally, the jury agreed in favour of the Ducati Hypermoto, on the grounds that the Ducati team had produced a fresh and an exciting design within the limitations of a long-established engine and chassis package.
The award will be presented to Ducati design chief Pierre Terblanche by Filippo Corticelli at the Ducati factory in Bologna.
The night also featured a presentation by event sponsor Alias followed by the presentation of this years Honorary Membership Award to Gerald Kiska of Kiska Design, Austria. Mr Kiska gave an informative and humourous presentation on the history and design philosophy of Kiska's 'Edge-Design'.
Ducati Hypermoto
