Bar, Luca

I`m an industrial designer, graduated at the Turin Politecnico specialized in Ecodesign. My approach to motorcycles is made of passion, by heart, anyway my mind thinks as an industrial designers and remembers me that products are made of materials, weights and costs.
Motorcycles are in balance between production and feelings; the designer job, or at least what I try to do, is to find this balance at the most emotional point.
In problem solving I use to think before, then sketch what I tought and finally represent it. I belive that design is a mind process to make something work better, and when it does it looks good.
Computers are tools, usefull to make the process go faster but it’s the work that makes sense.

Picture 1: Buell Rod, proposal for the next generation of Buell (2005)

Picture 2: Aprilia Street, based on the supermoto Vtwin 550 cc (2007)

Picture 3: Ducati 450i Proposal for the neoclassic series (2003)

Picture 4:P&M Panther Motorcycles Redesign (2008)

Picture 5: Aprilia Tuono V4 - Press Preview (2008)

Picture 6: Yamaha Super Ténéré 1000 - Press Preview (2008)

ABOUT ME: I’m a tall slim young man, short hair and dark eyes. Hard working and easiely smiling.I ride a GSXR 600 ’98 and a CB450S ...for the moment